PPC Program - Adbrite

In this series of PPC (Pay Per Click) reviews, I'm going to write about the options that are available with a popular program - Adbrite. (www.adbrite.com)

Before I started to host my pages, I was infact afraid of adbrite. My Trend Micro Internet Security would block the pages when it sees "Adbrite". This was largely due to the fact that the websites were misusing the functionality provided by Adbrite, they opened up nasty popups when the sites are accessed.

It was after some time that I came to know completely about Adbrite and saw my friend using it. This article examines the functionality offered by Adbrite as a publisher perspective. Note that this is an unofficial review of the site. It is upto the users to really start using it and get a feel of the features that are offered. Signing up in Adbrite is a very easy task. Just get in there and click a couple of links and you are done. Alternatively, you can also click here for signing up to Adbrite. It is easy and fast!. You will get a confirmation email to activate your account and Adbrite will also review your site before approval. So, keep your site ready before even starting to create one!

I'm not going to cover the technical information about placing Adbrite code in your website. I will be covering it in much detail elsewhere. Let us just have a look at the features that it has to offer.

Full Page Ads : You can place full page ads with Adbrite. You get paid by Adbrite everytime the user views on the ads. Only problem with Full Page Ads is it increases the bounce rate of your website and annoys the visitors. I don't generally recommend it, but if you are really confident of attracting a major traffic, then you can go for it.

Double Underline Ads : I would like to call it that way. These are some "double" underlines that Adbrite displays which opens a cute little popup in the page. Revenue will be generated for the user when the link in the popup is clicked.

Banner Ads : Banner Ads are banners that you place on the website. Adbrite will display ads in the banner and you will be paid on a CPM (Cost Per Thousand Impressions) as well as CPC (Cost Per Click) basis.

Text Ads : Similar to any other PPC program, ads gets displayed in a text box. Clicking on the Ads generate revenue for the publisher.

There are also two new options of ads like britepic and Invideo. It will be covered in some other blog of my mine sometime later.

The ads come in a variety of dimensions. And it can be customized to any color, background with ease. However, Adbrite is not a greatest revenue generator when compared to Adsense. Neither the ads are displayed as Context Specific ads (based on the content). These are some of the features that I would like to see in Adbrite in future.


1 comment:

  1. Neat review. Looking forward for the next series in this review.

    ReplyDelete